Case Studies - Total Store Price Optimization

Large North American EDLP Grocer
Shopper in fruits aisle of grocery store reads white container and reads its label, smiling

Results

  • Improved price perception 
  • Added significant incremental revenue and profit in consecutive years
  • Gained flexibility to differ between growth in revenue or profit depending on time specific business needs

Challenge

The retailer had a very strong price match guarantee but wasn't sure that

price optimization could help within their existing pricing architecture.

Solution

Leveraged Precima's Total Store Price Optimization engine to evaluate

price change benefits globally to help define strategic pricing

opportunity and create prioritized tactical implementation plans.