Deep insights. Delivering shopper solutions.

We're a global retail strategy and analytics company that provides tailored, data-driven solutions to drive sales, boost profitability and build customer loyalty. Leveraging deep analytics expertise, we turn customer insights into transformative solutions across all facets of planning and operations from assortment optimization, pricing optimization, promotional planning, targeted marketing, and supplier collaboration.

Our Solutions

Assortment Optimization Price Optimization Promotion Optimization Targeted Marking Supplier Collaboration Precima Solutions

Our team of experts help retailers analyze their shopper data to find better ways to build loyalty, increase sales and boost profits. At Precima, we understand that one size doesn't fit all. That's why we tailor our capabilities to offer dynamic solutions that include:

Research & Insights

About Us

Transformative solutions, powered by insights

As the fastest-growing line of business within our Alliance Data (NYSE: ADS) family, we work with a multitude of retailers and over 500 CPG's worldwide. Today, with over 200 associates in offices across the globe, our entrepreneurial spirit and passion for customer-centric solutions allows us to work with retailers to challenge the status quo and stay ahead of the curve.

We deliver on what we promise, and what we promise are proven results


Precima's people make the company what it is today.

Every day, we strive towards making an impact not only on our careers, but also on our company and in the world we live in. We find inspiration in our diverse teams and we work together to build meaningful, lasting relationships.

Brian Ross

President, Precima

As President of Precima, Brian works with some of North America’s leading brands to deliver world-class customer-centric solutions. His vision and leadership helped launch Precima in 2008 as a three-person startup, and he has since grown it into a global leader in retail strategy and analytics with over 200 industry-leading experts in Canada, the US, and Europe. With an extensive background in loyalty solutions, customer marketing and merchandising strategies, Brian oversees the strategic and operational management responsibilities, as well as relationships with customers and business partners.

Before Precima, Brian spent several years in management positions across LoyaltyOne businesses, notably providing client management and analytics support for key partners of the AIR MILES Reward Program. He used data-driven customer insights to successfully develop programs for clients in grocery, pharmacy, department store, specialty retailing, financial services, and consumer packaged goods. Brian shares his broad range of expertise and thought leadership in regular features in leading marketing publications, and is a frequent speaker at industry events and forums.

Miguel Pereira

Chief Operating Officer, Precima

As Chief Operating Officer, Miguel manages Precima’s client relationships across the globe. With over 20 years of industry experience, he draws on his extensive knowledge of category and supply chain management, retail operations, and loyalty marketing to help retailers achieve long-term, sustainable results through actionable insights. He heads up the research and development, client operations, and consulting teams, as well as engagements for all clients, which span the grocery, consumer packaged goods, food services, luxury, and general merchandise industries.

Prior to Precima, Miguel was Vice President of Customer Management and Analytics at Sears, and he has held senior positions with HBC Canada and Toys “R” Us. His passion for building businesses and providing exceptional value to clients has led to thoughtful and highly effective approaches to tackling challenges. An engaging speaker and leader in the industry, he is frequently invited to speak at conferences and has been featured in publications discussing the role of customer analytics and shopper management strategies.

Graeme McVie

Vice President & General Manager, Precima

As Vice President of Business Development, Graeme heads up the customer analytics and loyalty services sales efforts across North America. Drawing on almost two decades of consulting, Software-as-a-Service (SaaS), and analytics experience, he has a proven track record of helping clients drive improved sales and profits through insight-driven, customer-centric strategies and solutions.

Prior to joining LoyaltyOne in 2012, Graeme was Senior Vice President of Sales at Symphony Analytics. In this role, he delivered pricing, sales, and marketing strategies and SaaS solutions for many leading consumer packaged goods retailers and manufacturers. Graeme was also Senior Vice President at Applied Predictive Technologies and Vice President of Strategic Alliances at DemandTec. He started his career as a consultant at Bain & Company, an industry-leading strategy consulting firm.

An engaging speaker, Graeme regularly presents at industry events and has been featured in media outlets across North America. He received his Master of Engineering degree with distinction from the University of Strathclyde in Scotland.

Adam M. Horowitz

General Manager - Consumer Packaged Goods

As General Manager Consumer Packaged Goods (CPG), Adam leads the global Supplier Collaboration practice at Precima. Over the past five years, he has taken the business from a pilot program to a global leader with large-scale operations in Canada, the US, and Europe. His team helps retailers and suppliers grow market share together by collaborating on insights, and executing winning merchandising and marketing strategies. Adam oversees Precima’s long-term expansion, as well as the ongoing management of executive relationships and solutions.

Adam brings 15 years of prior experience in retail, analytics, and CPG with progressive roles at Loblaw, The Nielsen Company, and PepsiCo. He has led high-performing key account sales teams, the category management organization and the sales strategy organization within the CPG environment. He holds a Master of Business Administration (MBA) from the York University Schulich School of Business and a Bachelor of Arts degree from the University of Western Ontario.

Emily Bobko

Director, Marketing

As the Director of Marketing, Emily works with world-class retailers and manufacturers to develop and execute leading-edge, customer-centric marketing programs. With over 15 years of experience, she oversees every detail of the strategy, design, implementation, and optimization of CRM programs. She has a passion for developing innovative solutions, and spends much of her time exploring new ways to leverage data to create more effective marketing strategies in today's ever-changing digital world.

Before Precima, Emily held account management positions and led the project management practice for a start-up, full-service digital agency. She holds a Bachelor of Commerce degree from the University of Alberta.

David Groebner

Managing Director, Europe

As Managing Director, David oversees Precima’s growing business in Europe, where he works with current and prospective clients. David’s experiences have taken him around the world to North America, Europe, and the Middle East, where he has built successful teams and helped clients create winning strategies. He has been a driving force behind Precima’s geographical expansion, opening offices in Chicago, London, and the Netherlands. David focuses on using data more effectively and creating better analytics – through enabling teams, designing innovative solutions, and expanding Precima into new sectors and geographies. 

Prior to joining Precima, David worked in Oliver Wyman’s Consumer & Industrial Value Transformation practice, notably as part of teams working to help clients create leading strategies, develop cutting-edge analytics tools and software development, and working to foster better retailer and supplier collaboration.

David Massey

Vice President, CAO

As Vice President, CAO, David heads up the development of Precima’s global growth strategy. With over 20 years of experience in the industry, he is in charge of business planning, structuring key partner relationships, and oversight of corporate support group functions.

David joined LoyaltyOne in 1999 as Director, Strategic Planning for the AIR MILES Reward Program, and since then, he has held various leadership roles in business strategy, loyalty marketing, analytics, and corporate development. Prior to LoyaltyOne, David held numerous roles responsible for finance and planning, primarily in the retail sector. David holds an MBA from the Schulich School of Business at York University, and is a Certified Management Accountant (CPA, CMA).

Parm Singh

Associate Vice President, Consulting and Analytical Services

As Associate Vice President of Consulting and Analytics, Parm manages the end-to-end delivery of Precima’s solutions for leading global retailers. As one of the first associates to join the company, he works collaboratively with retailers and develops customer-centric strategies and tactical recommendations for merchandising, marketing, and operations departments. Parm oversees the central and client analytics teams, and he’s responsible for the long-term scaling and implementation of the solutions as the company expands across the globe. With over 15 years of experience in the industry, he focuses on uncovering deep insights to boost sales and drive sustainable business results. His expertise is in his ability to take advanced technical models and align them to retail business strategies with a clear path to tactical execution, which makes him a true trailblazer in the customer-centric retailing space.

Prior to Precima, Parm was Manager of Customer Analytics at Loblaw, where he provided advanced analytics support across the retail business. He also held the position of Senior Statistician with the AIR MILES Reward Program, where he built statistical models to deliver customer insights and data-driven solutions for Partners across Canada. Parm holds a Bachelor of Science in Statistics from the University of Toronto.

Alvin Lim

Chief Scientist

As Chief Scientist, Alvin Lim leads Precima’s Research and Development team. He draws on 25 years of unparalleled experience in mathematical modeling and optimization, with a focus on developing data-driven applications in pricing and revenue management, assortment optimization, targeted marketing, and marketing mix optimization. Since 2011, Alvin has successfully led and implemented assortment, price optimization, and targeted marketing systems for numerous global clients in the retail and B2B space. He has the rare ability to address a business challenge and select the appropriate solution that will add the most value to the organization.

Prior to Precima, Alvin was Vice President of Optimization at Nielsen Marketing Analytics, where he led the development of marketing mix, assortment, and price optimization strategies and solutions for leading CPG and retail clients. He also worked at Delta Technology/Delta Air Lines where his significant contribution to the development of Delta’s revenue management system was awarded a US patent. Alvin holds a PhD in Mathematical Sciences from the Johns Hopkins University.

Scott Yamada

General Manager, Client Services

As General Manager, Client Services and a member of Precima’s senior leadership team, Scott leads long-term client engagements, and develops and implements cutting-edge customer-centric solutions. Since 2009, he has been working with various Precima clients in North America across the grocery, mass merchandise, and food service industries. Scott currently leads the relationship with Chicago-based US Foods, and is an expert at driving organizational adoption of analytics tools and insights.

Prior to joining Precima, Scott led professional services engagements in a variety of industries, specializing in the fuel retail and retail banking verticals. During that time, he led strategy consulting assignments, loyalty program management, targeted marketing campaigns, and customer segment strategies. Throughout his career, his main focus has been on successfully driving action and value from analytic insights and solutions. Scott previously taught a Masters-level course on analytics consulting at the Schulich School of Business.

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We genuinely love what we do and how we do it.

We believe that by working together with different viewpoints and backgrounds, we're stronger as a whole. As true collaborators, we lead with respect, trust, and partnership in all of our interactions. We continue to deliver the right solutions and extraordinary experiences – both inside and outside of the office. Join us in our journey.

Benefits of working at Precima

  • High growth, fast-moving culture
  • Competitive pay
  • Work-life balance
  • Company-matched RRSP
  • Health and wellness incentives
  • Employee stock purchase plans
  • Transportation incentives
  • And much more!

Our Core Values at Precima

Embrace the fringe
Keep it real
Wake up. Be awesome. Repeat
In it together
Less is more

Contact Us

Precima Toronto

438 University Avenue,
Suite 600

Toronto, Ontario
M5G 2L1

Location Details

Headquartered in the heart of downtown Toronto, our award-winning workspace has state-of-the-art interiors and is steps to public transit systems. Our flexible working arrangements include an on-site gym, in-house cafeteria, and a host of other perks and benefits.

Precima Chicago

8600 W Bryn Mawr Ave, Suite 1000N
Chicago, IL

Location Details

Located in the thriving village of Rosemont, minutes to O’Hare International Airport, our Chicago office is home to over 30 associates in our Research & Development team and our client service team for one of our major clients.

Precima Netherlands

Koningsweg 101,
5211 BH ‘S-Hertogenbosch,

The Netherlands
PO box 3305

Location Details

Modern and architecturally stunning, our office overlooks the beautiful city of Den Bosch. Our office is home to the Client Services and Analytics teams and boasts cutting-edge green technologies, in-house cafeteria, gym, and an open floor concept.

Precima UK

Hamilton House, Mabledon Place
Kings Cross, London

Location Details

Situated in the heart of the Kings Cross area in central London, our office is well connected to the tube and bus networks. Our location ensures that we experience the buzz of one of the world’s great cities and is close to cafes, bars, and restaurants.