We help you optimize merchandising and marketing decisions across your entire business, putting your shopper – not the category – at the center of every decision.
We are now Precima, a Nielsen company.
Many retailers feel like they’re drowning in data, but you don’t have to. Our data scientists use advanced modeling and artificial intelligence (AI) capabilities to mine your shopper data, uncover what drives your shoppers’ decisions and identify leading ways to optimize your retail strategy. Our cloud-based Software-as-a-Service (SaaS) solutions put actionable customer insights at the fingertips of your marketing and merchandising decision-makers and enable you to share these insights with suppliers.
Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.
Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.
Promotions can tend to drive marginal results and drain resources. We help you stop wasting time and money and reinvest in top-performing promotional strategies that appeal to your best customers.
One-size-fits-all marketing just doesn’t work anymore. We help you deliver relevant, targeted offers that drive loyalty by transforming your marketing organization into a personalization leader.
Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.
Getting on the same page as your suppliers is not always easy. Using shared data and insights, we help you collaborate on category and shopper programs to maximize mutual performance.
U.S. shoppers increasingly expect personalized retail experiences, so personalization opportunities are shifting rapidly to digital.
"By collaborating with Precima, we were able to understand multi-category cross-purchases for our biggest promotional marketing initiatives of the year. This included critically assessing performance and impact on Super Bowl, Canada Day and Thanksgiving."
Director, Category Management and Insights, PepsiCo