Case Studies - Category and Shopper Insights

North American Grocery Retailer
shopper holds food product in grocery store aisle and compares it to something on ipad

Results

  • Strategically selected 50 categories across the business to drive growth 

Challenge

The fast growing retailer required an analytics

platform to determine growth categories.

Solution

Leveraged Precima's Category and Shoppers Insights portal to

select growth categories based on category opportunity and

risk/market opportunity as well as innovation and trendiness.