Precima’s roster of past and current retail clients includes many leading Fortune 1000 brands — among them five of North America’s top 15 high-frequency retailers.
As part of the LoyaltyOne group of companies, we’ve been helping consumer-focused clients develop effective shopper-centric strategies since 1991. We can give you a whole new understanding of who your best shoppers are and what they want. And then we show you how to put those insights into action — in more effective pricing, assortment, promotions, merchandising and overall operations management.
At Precima we understand that one-size-fits-all doesn’t really fit anyone. So we tailor our capabilities to fit the resources you can currently commit and the decisions you need to make. We start where you are now and build success on success, steadily broadening our scope as you discover the full potential of shopper-centric insights.
Precima’s shopper-centric strategies are grounded in rigorous analytical expertise and day-to-day commercial realities. Our team has worked at the front lines of retail and in the consumer packaged goods industry, gathering a wealth of experience in loyalty, analytics, marketing and operations management.
We work with some of the world’s best-known consumer packaged goods companies and other brand-focused manufacturers, both directly and in three-way alliances with major retailers. We advise our manufacturing clients on how they can collaborate more effectively to determine pricing, fine-tune assortment and raise the overall ROI on promotions — all by rethinking the building blocks of category management in light of what high-value shoppers want.
At Precima, we believe that manufacturers have a key role to play in the shopper-centric enterprise. We can help you align brand and category decisions with retailers’ insight-driven approaches. And we can show you how to incorporate the same kinds of shopper-centric insights into your own models for driving brand and category growth.