Retailers use some of their customer information well (particularly to reward shoppers), but a wider application of this data can lead directly to improved store layouts that drive real ROI.Read the article
increase in sales to large families using deeper shopper insights.
higher response rate from customized direct-mail messages.
increase in Big Planned Trips, thanks to better shopper insights.
Precima Insight™Using our powerful desktop reporting tool, retailers have quickly put insights into action and increased profits by more than $50 million – and counting. Learn More
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