Customer-Centricity
Retail Leader spoke with Brian Ross, President, Precima about the challenges facing today's food retailers and how Precima can help solve them.
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Shopper Marketing
The path to purchase for today's consumer is a lot more complex than it once was. It's a tricky space to navigate, so it's not a bad idea to enlist help from an expert.
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19%
increase in sales to large families using deeper shopper insights.
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113%
higher response rate from customized direct-mail messages.
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45%
sales gain with a previously hidden high-value shopper segment.
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Precima Insight™
Using our powerful desktop reporting tool, retailers have quickly put insights into action and increased profits by more than $50 million – and counting. Learn MoreGet Connected
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