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  • Optimizing Store Layout

    Retailers use some of their customer information well (particularly to reward shoppers), but a wider application of this data can lead directly to improved store layouts that drive real ROI.

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19%

increase in sales to large families using deeper shopper insights.

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113%

higher response rate from customized direct-mail messages.

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63%

increase in Big Planned Trips, thanks to better shopper insights.

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Precima Insight™

Using our powerful desktop reporting tool, retailers have quickly put insights into action and increased profits by more than $50 million – and counting. Learn More