Frugal America: How Retailers Can Take Advantage of the Slumping Economy's Lasting Impact on American Shopping Behavior

Date: October 1, 2008, 1:00 pm ET

Speakers:

Brian Ross, General Manager (Precima)
Ruth Marcuz, Director of Consumer Insights (ICOM)

Precima survey results show the slumping economy of 2008 is motivating American shoppers to change their habits. In stunning numbers, consumers are saying they plan to continue frugal purchasing practices they've developed this year even after the economy improves and they have more money to spend on groceries and fast-moving consumer goods. The message from the numbers is clear: there's a long-term opportunity for retailers to achieve growth and increase profits by paying attention to the change in habits and making smart adjustments.

This unique webinar identifies key changes in purchasing habits; pinpoints the areas of the grocery store where consumers are spending more; reveals brand loyalty secrets; and examines significant differences in shopping behavior changes that are based on gender, income and age.

Participate in this FREE session and learn to:

Use customer purchasing data from loyalty programs to pick the right products, provide the right incentives and attract the right customers.
Understand customers in a way that enhances your ability to take advantage of new product opportunities, identify which brands to promote and which to give the most in-store presence.

Please complete the form below to register — upon registration, you will see a confirmation page. Additional details will be sent to you closer to the scheduled Webinar date. If you have any questions, please contact us.

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