Our approach

Precima

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Understand your shoppers

Understand your shoppers

With every purchase, shoppers tell you a lot about their preferences. If you know how to read the data, you can gain a wealth of insights into what’s important to them – and how valuable they are to your business.

Using transaction-based information, Precima conducts in-depth, 360-degree analyses of shopper behaviors to identify segments with the highest value. Your best shoppers have different priorities from consumers in general. They may display unusually low price-sensitivity on certain items, or make unexpected connections across categories. Armed with these kinds of insights, you can fine-tune every aspect of your retail experience to reflect the needs of these shoppers who have the greatest bottom-line impact.

Create a strategic roadmap by which your enterprise can become more systematically shopper-centric.

Optimize your strategies and tactics in every area of marketing, merchandising and retail operations.

Drive future growth by aligning internal teams as well as outside partners to meet the needs of your best shoppers.

Precima Insight™

Using our powerful desktop reporting tool, retailers have quickly put insights into action and increased profits by more than $50 million – and counting. Learn More