Understand your shoppers
With every purchase, shoppers tell you a lot about their preferences. If you know how to read the data, you can gain a wealth of insights into what’s important to them – and how valuable they are to your business.
Using transaction-based information, Precima conducts in-depth, 360-degree analyses of shopper behaviors to identify segments with the highest value. Your best shoppers have different priorities from consumers in general. They may display unusually low price-sensitivity on certain items, or make unexpected connections across categories. Armed with these kinds of insights, you can fine-tune every aspect of your retail experience to reflect the needs of these shoppers who have the greatest bottom-line impact.