Retailers use some of their customer information well (particularly to reward shoppers), but a wider application of this data can lead directly to improved store layouts that drive real ROI.Read the article
response rates and 2x incremental profit from tailored promotions.
higher response rate from customized direct-mail messages.
sales gain with a previously hidden high-value shopper segment.
Precima Insight™Using our powerful desktop reporting tool, retailers have quickly put insights into action and increased profits by more than $50 million – and counting. Learn More
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