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  • Optimizing Store Layout

    Retailers use some of their customer information well (particularly to reward shoppers), but a wider application of this data can lead directly to improved store layouts that drive real ROI.

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  • Win Urban Shoppers

    For the past few decades, the trend in retail has been "big and bigger." But, with one in three Canadians now living in one of the three largest metropolitan areas, the big-box movement is in reverse.

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increase in sales to large families using deeper shopper insights.

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increase in Big Planned Trips, thanks to better shopper insights.

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higher response rate from customized direct-mail messages.

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Precima Insight™

Using our powerful desktop reporting tool, retailers have quickly put insights into action and increased profits by more than $50 million – and counting. Learn More