Promotion Optimization

Don’t waste time—focus on your most effective promotions.

Retail Store Promotions

Improve Promotion Value Perception and Drive Valuable Traffic

We use advanced analytics to look at all of your promotions concurrently. We help you stop poor-performing promotions, fix inefficient ones, reinvest in top-performing promotions and slant promotions disproportionately toward your best customers, not the cherry pickers, helping you build long-term loyalty. By focusing on promotions that create true incremental value at both the item and basket levels, you’ll multiply the impact of your promotional activity.

Identify Inefficient Promotions

Cutting inefficient promotions can free up dollars to be reinvested in better ways.

Optimize Promotional Strategy

Optimizing your promotional strategy can increase sales by 3–6% and profits by 5–10% over the promotional period.

Why It Works

Spend your time and promotion funds creating offers that drive performance with your best customers and strategic customer segments.
Try Learn Try Again

Try, learn, try again

We provide accurate, comprehensive promotional modeling, including marketing mix, to tease apart the factors that lead to successful promotions and those that don’t.

Promotion Benchmarks

Strategic benchmarking

We analyze and compare promotions both within and across categories to help you establish performance expectations at the store aisle, promotion and category level.

We Make Analytics Easy

We make it easy for you

There’s no need to enter promotions yourself into your system – we do all the heavy lifting, allowing you to stay focused on operations.

SupplierCollaboration_Icon

Fact-based vendor discussions

We help you collaborate directly and transparently with your vendors by providing shared visibility to your promotional insights.

Reach out today to find out how our solutions can deliver for you

Get in touch

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Explore All Our Solutions

Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.

Learn more

Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.

Learn more

One-size-fits-all marketing just doesn’t work anymore. We help you deliver relevant, targeted offers that drive loyalty by transforming your marketing organization into a personalization leader.

Learn more

Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.

Learn more

Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.

Learn more

One-size-fits-all marketing just doesn’t work anymore. We help you deliver relevant, targeted offers that drive loyalty by transforming your marketing organization into a personalization leader.

Learn more

Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.

Learn more

Getting on the same page as your suppliers is not always easy. Using shared data and insights, we help you collaborate on category and shopper programs to maximize mutual performance.

Learn more

Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.

Learn more

Getting on the same page as your suppliers is not always easy. Using shared data and insights, we help you collaborate on category and shopper programs to maximize mutual performance.

Learn more