Personalized Marketing

Timely communications that are relevant to each individual customer: it is possible.

Personalized Marketing

Turbo-charge Your Customer-centric Strategy

Today’s shopper has high expectations. With Precima’s Personalized Marketing solution, we help you drive loyalty by transforming your marketing organization into a personalization leader. We help you consistently deliver relevant, targeted offers and personalized ad content through an always-on, insight-driven targeted marketing communications platform.

Improve Marketing ROI

40–150% customer marketing ROI annually.

Gross Profit Lift

1–4% gross profit lift annually.

Why It Works

We help you consistently personalize marketing campaigns across content/creative, product categories and channel.
One Customer at a Time

One customer at a time

We help you fully personalize all communications based on each shopper’s life stage, lifestyle, preferences and purchase behaviors.

Scalability

Scalability

Our recommendation engine delivers the best communication strategy for each individual shopper, whether you want to communicate with 1,000 customers or 10 million.

Campaign Planning

Campaign planning and evaluation

Our solution helps you carefully plan your campaigns against specific objectives and evaluate each one across a variety of metrics, drilling down to understand performance drivers and inform future plans.

SupplierCollaboration_Icon

Collaboration with suppliers

We help you better satisfy individual shopper needs by working with your suppliers to get their brands in front of the right customers.

Reach out today to find out how our solutions can deliver for you

Get in touch

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Explore All Our Solutions

Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.

Learn more

Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.

Learn more

Promotions can tend to drive marginal results and drain resources. We help you stop wasting time and money and reinvest in top-performing promotional strategies that appeal to your best customers.

Learn more

Both in-store and online, your shoppers expect to easily find what they’re looking for. We help you reimagine their experience, making sure you carry the right mix of the products that really matter to your best shoppers.

Learn more

Today’s shopper has easy access to every available price, both online and off. We help you make smart, balanced pricing decisions that drive positive price perception while delivering against financial targets.

Learn more

Promotions can tend to drive marginal results and drain resources. We help you stop wasting time and money and reinvest in top-performing promotional strategies that appeal to your best customers.

Learn more

Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.

Learn more

Getting on the same page as your suppliers is not always easy. Using shared data and insights, we help you collaborate on category and shopper programs to maximize mutual performance.

Learn more

Pulling insights from your data can be a challenge. Our end-to-end dashboard portal puts information at the fingertips of your business decision makers, so they can consistently make the right calls.

Learn more

Getting on the same page as your suppliers is not always easy. Using shared data and insights, we help you collaborate on category and shopper programs to maximize mutual performance.

Learn more