Case Studies - Supplier Collaboration

Large NA Grocery Retailer 

two men sit side by side collaborating, one man holds a coffee and sheet of paper, the other an ipad

Results

  • Secured current listing base from competitor
  • Relisted some SKUs as they were overall incremental to the set
  • Showed shopper behavior by brand by store format and proved how manufacturer’s brand contributes to shopper success

Challenge

Consumer Goods Manufacturer wanted defense against a full brand

delist at a large grocery retailer due to a competitive exclusivity agreement

Solution

Using Precima's proprietary Shopper Advance Analytics, the manufacturer

was able to show the retailer the loss in sales would not be offset by

the competitive funding and they would likely lose shoppers to other

grocery stores. Saved 35% drop in coffee sales.