How important is price and promotion personalization to grocers and shoppers?

March 20, 2017

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Pricing and promotional decisions are becoming increasingly challenging to retailers weighing the merits of allocating budget between traditional in-store trade promotions and the personalized targeted promotions that are flooding the retail world.

In this personalization research report you will discover:

  • The importance of personalized offers across generations
  • Why millennials are driving the demand for personalization
  • Technology and the adoption for personalization
  • Online shopping and personalization
Uncover how promotional decisions affect spend, share and ultimately loyalty.

Grocery

Retail

Price optimization

Food Retail

Promotion optimization

Pricing Strategy

Pricing optimization

How important is price and promotion personalization to grocers and shoppers?

Nov 29, 2018, 15:20 PM
Pricing and promotional decisions are becoming increasingly challenging to retailers weighing...
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Publication date : Mar 20, 2017, 00:00 AM

Pricing and promotional decisions are becoming increasingly challenging to retailers weighing the merits of allocating budget between traditional in-store trade promotions and the personalized targeted promotions that are flooding the retail world.

In this personalization research report you will discover:

  • The importance of personalized offers across generations
  • Why millennials are driving the demand for personalization
  • Technology and the adoption for personalization
  • Online shopping and personalization
Uncover how promotional decisions affect spend, share and ultimately loyalty.
Tags :
  • Food Retail
  • Grocery
  • Price optimization
  • Pricing optimization
  • Pricing Strategy
  • Promotion optimization
  • Retail
Categories :
  • Report
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