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Delivering on the Promise of Shopper-Centricity
Delivering on the Promise of Shopper-Centricity
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Applying customer-centric insights for a sustainable competitive advantage.
The retail industry is growing ever more intense and diverse. Traditional retailers must now compete with alternative formats, such as ultra-low-cost retailers like Aldi; and with specialists, like Whole Foods and Trader Joe’s. Amazon now ships groceries and is opening more distribution centers closer to main population centers. Add dollar stores and big-box players to the mix, and the marketplace of just a decade or two ago seems cast in the amber of mom-and-pop grocers with their wooden placard signs.
In this whitepaper, we reveal why early efforts to shift towards shopper-centricity have been unsuccessful, and present solutions for how these challenges can be overcome. The key questions explored answered include:
- How do you implement a systematic and comprehensive approach to understanding individual shopper needs at detailed levels in an always-on, dynamic manner?
and
- How do you incorporate insights into daily decisions to build toward a shopper-centric approach that provides sustainable competitive advantage without risking shorter-term objectives?
To access our recommendations for implementing a shopper-centric approach, download the full whitepaper.
Customer Analytics
Grocery
Retail
Supplier Collaboration
Delivering on the Promise of Shopper-Centricity
Nov 29, 2018, 15:27 PM
Applying customer-centric insights for a sustainable competitive advantage...
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Publication date :
Aug 30, 2013, 00:00 AM
Applying customer-centric insights for a sustainable competitive advantage.
The retail industry is growing ever more intense and diverse. Traditional retailers must now compete with alternative formats, such as ultra-low-cost retailers like Aldi; and with specialists, like Whole Foods and Trader Joe’s. Amazon now ships groceries and is opening more distribution centers closer to main population centers. Add dollar stores and big-box players to the mix, and the marketplace of just a decade or two ago seems cast in the amber of mom-and-pop grocers with their wooden placard signs.
In this whitepaper, we reveal why early efforts to shift towards shopper-centricity have been unsuccessful, and present solutions for how these challenges can be overcome. The key questions explored answered include:
- How do you implement a systematic and comprehensive approach to understanding individual shopper needs at detailed levels in an always-on, dynamic manner?
and
- How do you incorporate insights into daily decisions to build toward a shopper-centric approach that provides sustainable competitive advantage without risking shorter-term objectives?
To access our recommendations for implementing a shopper-centric approach, download the full whitepaper.
Tags :
- Customer Analytics
- Grocery
- Retail
- Supplier Collaboration
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