Are you ready to collaborate, innovate, and partner in new ways? Precima can help.
10:00 am - 10:45 am | Imperial Ballroom
Optimization of the shelf takes on a new meaning and opens up new opportunities as digitally connected commerce becomes the norm. At the same time that the digital shelf becomes intimately smaller to fit the mere 4.7 inches on an iPhone 7 screen, it is
also infinitely larger and deeper than its physical counterpart and potentially, far more dynamic. As changes in media consumption, advertising and shopping behaviors are creating new opportunities, finding your course of action based on cohesive
shopper insights and identifying the right platform for presentation are a challenge.
In this session, you will hear insights on how to create a simplified approach to a complicated landscape with shopper insights, marketing & promotions, digital shelf optimization and the right presentation platform for you. Plan, activate, measure!
AVP, Business Development
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We're a proud sponsor of the Golf Luncheon at the FMI Food Industry Golf Tournament.
Enjoy a great day of golf on the legendary Blue Monster Course at the National Doral Miami. The luncheon will begin at 11:00 am.