Next Generation Loyalty: Get it Right in Food Retail



Next Generation Loyalty

Part 1: The State of Shopper Loyalty

Did you know Millennials are more likely to shop at a grocery store with a best-in-class loyalty program? Which means, to earn the loyalty of your customers, today and in the future, it’s vital to understand and satisfy their needs better than anyone else.

In “Next Generation Loyalty: Get it Right in Food Retail”, Part I – The State of Shopper Loyalty, a new Precima report in collaboration with FMI, we explore some of grocers’ biggest challenges in building loyalty and offer insights on how to keep customers coming back.

In this whitepaper, you’ll discover key learnings, including:

  • An assessment of the loyalty landscape in food retailing
  • How grocery shoppers’ view the importance of loyalty in deciding where they shop
  • How data can quantify the value of implementing next-generation loyalty

Download our new report and learn how to survive and thrive in an increasingly competitive grocery retailing market.


Get the Report