Did you know 20-50% of traditional promotions generate no noticeable lift in sales?
RESEARCH REPORT: How important is price and promotion personalization to grocers and shoppers?
Pricing and promotional decisions are becoming increasingly challenging to retailers weighing the merits of allocating budget between traditional in-store trade promotions and the personalized targeted promotions that are flooding the retail world.
In this personalization research report you will discover:
The importance of personalized offers across generations
Why millennials are driving the demand for personalization
Technology and the adoption for personalization
Online shopping and personalization
Uncover how promotional decisions affect spend, share and ultimately loyalty.