Customer-Centric Merchandising: A Pipe Dream, or Imminent Reality



Forrester Report

For many decades, what the customer wanted – or should want – was actually determined by merchandise buyers at corporate headquarters, not the shoppers themselves. A number of retailers are making great strides with customer-centricity in marketing and customer service, but merchandising has not made the same headway.

Today’s consumers are highly informed, with ample data at their fingertips facilitating higher expectations. This requires retailers to better understand their needs, and then determine what actions should be taken to satisfy them in a way that outpaces the competition.

Download the whitepaper for our latest insights on this important evolution in retailing and how to properly implement this strategy throughout your organization.


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