Best Practices to Localize, Differentiate, and Win
Customer-centric Strategies that Separate Retail Winners from the Laggards
Date: September 17, 2008, 2:00 pm ET
Webinar Host: DemandTec
Speakers:
- Paula Rosenblum, Managing Partner (Retail Systems Research)
- Allen Pogorzelski, Director, Product Marketing (DemandTec)
- Brian Ross, General Manager (Precima)
The Winners in Retail don't merely do the same things better, they choose to do different things. They think differently. They plan differently. They respond differently. Their approach to localization is no exception. In this webcast, speakers from Retail Systems Research (RSR), DemandTec, and Precima, will share the results of RSR's latest research study and outline localization best practices.
You'll hear strategies retail Winners use to:
- Combine science and process improvements to achieve better performance
- Use customer segmentation and market basket data to drive merchandising and other decisions
- Localize assortments armed with customer insights and advanced tools
- Employ price optimization technologies and strategies to boost margins and maintain price image
- Collaborate with vendors to make better localized assortment decisions
Click here to register on the Event Web Site