Correct Change: Getting Past Some Common Mistakes in Customer-Centric Retailing
Date: September 16, 2008, 1:00 pm ET
Webinar Host: Direct Marketing Association
Customer-centric retailing has been embraced by many organizations and is high on the boardroom agendas of many more. Retailers see the remarkable insights to be gained from analyzing customer data. But how do you take something that sounds compelling in case studies and execute all the practical steps to make it work? This presentation looks at some of the common mistakes and misconceptions that retailers may encounter in trying to put a coordinated customer-centric strategy into action.
Click here to register on the Event Web Site