Press Releases
DemandTec and Precima Agree to Jointly Market Services
Retailers and consumer product manufacturers to benefit from advanced shopper analytics driving price, promotion and assortment optimization
SAN CARLOS, Calif. and TORONTO – June 24, 2008 – DemandTec Inc. (NASDAQ: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, and Precima, Inc., an advanced analytics firm that translates retail customer data into critical insights, today announced their agreement to jointly market their services to retailers and manufacturers.
The combined services of DemandTec and Precima create a unique offering that enables retailers to integrate merchandising optimization and loyalty marketing, two disciplines historically separated in many organizations. The combined services enable retailers to identify the customers who matter most and to make pricing, promotion and assortment decisions that keep those customers coming back and generating maximum investment returns.
“The retailers that best understand their customers and align merchandising and marketing programs around their customers are the most successful in today’s market," said Dan Fishback, DemandTec President and CEO. "We are excited to partner with Precima to deliver a solution that uniquely helps retailers transform a deeper understanding of their customers into optimized merchandising and marketing tactics and vendor collaboration opportunities."
"Our alignment with a market leader like DemandTec creates a compelling force and advantage in this competitive niche," said Bryan Pearson, President of Alliance Data Loyalty Services, the company that operates Canada's 16-year-old AIR MILES® Reward Program and launched Precima as a stand-alone firm in 2008. "The ability to utilize an understanding of what customers do and why they do it in conjunction with the industry's leading price, promotion and assortment optimization software will be very compelling to clients."
Together, the companies will provide retailers with the ability to:
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Analyze and segment shoppers to understand their current and potential value
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Define discrete customer segments for targeted pricing, promotion, assortment, space, one-to-one and loyalty marketing tactics
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Optimize merchandising and marketing decisions to achieve customer, segment, category, and financial objectives
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Collaborate with suppliers and vendors to share insights and plan more effective marketing promotions
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Implement advanced retail analytics for services such as flyer optimization, local trade area assessment and customer satisfaction surveys
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Improve the effectiveness of their frequent shopper programs
About Precima
Precima is an advanced analytics firm that translates retail customer data into critical insights to better align marketing, merchandising and operations strategies with shopper needs. Precima helps retailers and manufacturers grow sales, improve profitability and build customer loyalty. Precima was launched by Alliance Data Loyalty Services in 2008. As the in-house analytics arm of Alliance Data Loyalty Services prior to 2008, Precima worked with many of the leading retail partners of the AIR MILES Reward Program over 16 years to help make the program North America’s coalition loyalty marketing leader. Additionally, Precima has worked with numerous customer-focused retailers and manufacturers across North America. Precima is recognized for delivering measurable results.
About DemandTec
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec’s science-based software platform to model and understand consumer behavior. DemandTec customers include more than 140 leading retail and consumer products manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra Foods, Delhaize America, Dr Pepper Snapple Group, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway, Sara Lee and Tyson Foods. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated online on more than one million trade deals. For more information, please visit www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the adoption and effectiveness of DemandTec’s solutions used alone or in conjunction with third party solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec’s documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
Editor’s Note: Dan Fishback, President and CEO of DemandTec and Alliance Data Loyalty Services President Bryan Pearson are available for joint telephone interviews on June 26, 2008.
Media Contacts:
Cassandra Moren
DemandTec, Inc.
cassandra.moren@demandtec.com
Tim Sansbury
Precima
+1 (513) 231-5115
tim@jzmcbride.com
DemandTec Investor Contact:
Michael Kern
ICR
(617) 956-6731
michael.kern@icrinc.com
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.