Enhanced solutions through strategic partnerships

DemandTec and Precima join forces to deliver a first-to-market offering that addresses a significant gap in the industry by enabling retailers to take a truly integrated, consumer-centric approach to merchandising and marketing. The joint offering combines Precima’s industry-leading expertise in harnessing the full potential of loyalty data to deliver profitable retail strategies with DemandTec’s industry-leading expertise in understanding, predicting, and shaping consumer demand combined with price, promotion and assortment optimization.

For Precima and DemandTec customers, the joint offering provides the ability to develop a comprehensive understanding of shoppers, and use this understanding to develop, execute and optimize the best possible retail strategies and tactics.

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Retailers and manufacturers that work together with both Precima and Winston Weber & Associates (WWA) benefit from combining Precima’s industry-leading expertise in leveraging the data generated by retailer loyalty programs to deliver profitable retail strategies, with WWA’s industry-leading expertise in retail organizational structure, business process, and category management.

Together Precima and WWA enable retailers and consumer product manufacturers to achieve a shared vision for Shopper Centric Retailing^SM†, aligning functions now working at cross purposes, facilitating greater retailer-supplier collaboration, and implementing the next generation of shopper-insights-based category management.