Enhanced solutions through strategic partnerships

DemandTec and Precima join forces to deliver a first-to-market offering that addresses a significant gap in the industry by enabling retailers to take a truly integrated, consumer-centric approach to merchandising and marketing. The joint offering combines Precima’s industry-leading expertise in harnessing the full potential of loyalty data to deliver profitable retail strategies with DemandTec’s industry-leading expertise in understanding, predicting, and shaping consumer demand combined with price, promotion and assortment optimization.

For Precima and DemandTec customers, the joint offering provides the ability to develop a comprehensive understanding of shoppers, and use this understanding to develop, execute and optimize the best possible retail strategies and tactics.