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Precima

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Optimize your strategies

Optimize your strategies

Precima’s analytical insights help you tailor strategies and tactics to address the needs of your most important shoppers. Using the powerful desktop tools of Precima Insight™, you can immediately see what’s working – and what you can adjust to get even better results.

  • Set prices in response to shopper behaviors, not what your competitors are doing.
  • Design promotions to boost sales with your highest-value segments.
  • Use shoppers’ preferences to determine the assortment in your stores.
  • Apply detailed insights to customize messages in one-to-one campaigns.

We help you optimize marketing programs, merchandising and the entire store experience. And you can add further enhancements as you need them – from better-targeted offers to new cross-selling strategies – without losing momentum.

Create a strategic roadmap by which your enterprise can become more systematically shopper-centric.

Understand your shoppers using the deeper insights generated by Precima’s advanced analytics.

Drive future growth by aligning internal teams as well as outside partners to meet the needs of your best shoppers.

Precima Insight™

Using our powerful desktop reporting tool, retailers have quickly put insights into action and increased profits by more than $50 million – and counting. Learn More