Press Releases

Date Title

May 13, 2009

Precima Unveils 10 Consumer Centricity Tips in Free White Paper Released Today

February 18, 2009

75% of Retailers and 58% of Consumer Products Manufacturers Rank Consumer Centricity Among Top 3 Keys to Success

December 22, 2008

OPEC Loss is Grocers Gain: Precima National Survey Shows Grocery Store is Most Likely Place for Americans to Spend Savings from the Pump

October 1, 2008

Frugal America: How Retailers Can Take Advantage of the Slumping Economy's Lasting Impact on American Shopping Behavior

August 21, 2008

Precima Survey Reveals Vast Majority of U.S. Consumers Expect to Maintain Frugal Grocery Shopping Habits Even After the Economy Improves

July 22, 2008

Precima Survey Reveals Overwhelming Number of Consumers Didn't Use Economic Stimulus Checks to Purchase Groceries

June 24, 2008

DemandTec and Precima Agree to Jointly Market Services

June 3, 2008

Top North American Marketing Innovator Launches Customer Analytics Firm to Serve Retailers and Manufacturers

Articles, Whitepapers & other Relevant Resources

Title Type

Attention: Shopper
A two-part guide to manufacturer & retailer collaboration using shopper insights

Whitepaper

Priority Shoppers: Ready for Their Close-Up

Whitepaper

Winning at Consumer Centricity: 10 tips for Retailers and Manufacturers

Whitepaper

The State of Consumer Centricity: Best Practices from Winning Retailers and Manufacturers

Whitepaper

NRF's Big Show 2009: Are You Truly A Customer-Centric Retailer?

Multimedia

Eyes off the Product, Eyes on the Customer

Article

How Customer-Centric Retailers Ask Deeper Questions

Article

Consider Customer-Centric Retailing the First Step Toward Customer Loyalty

Article