Press Releases

Date	Title
August 21, 2008	Precima Survey Reveals Vast Majority of U.S. Consumers Expect to Maintain Frugal Grocery Shopping Habits Even After the Economy Improves
July 22, 2008	Precima Survey Reveals Overwhelming Number of Consumers Didn't Use Economic Stimulus Checks to Purchase Groceries
June 24, 2008	DemandTec and Precima Agree to Jointly Market Services
June 3, 2008	Top North American Marketing Innovator Launches Customer Analytics Firm to Serve Retailers and Manufacturers

Upcoming Engagements & Events

Event	Date	Location
IIR 2008 Category management Conference	Nov 10-12, 2008	Naples, FL
NRF Retail’s Big Show	Jan 11-15, 2009	New York, NY

Upcoming Webinars

Topic	Presenter	Date
Frugal America: How Retailers Can Take Advantage of the Slumping Economy's Lasting Impact on American Shopping Behavior	Ruth Marcuz (ICOM), Brian Ross (Precima)	October 1, 2008
Best Practices to Localize, Differentiate, and Win	Allen Pogorzelski (DemandTec), Paula Rosenblum (RSR), Brian Ross (Precima)	September 17, 2008
Common Mistakes in Customer-Centric Retailing	Brian Ross	September 16, 2008

Articles & Relevant Resources

Title	Source
Customer-Centric Merchandising: Driving Differentiation through Localization: Benchmark Report 2008	Retail Systems Research
How Customer-Centric Retailers Ask Deeper Questions	Chief Marketer