Miguel Pereira

Vice President

Miguel manages client relationships for Precima, a full-service provider of shopper management solutions, in his position as Vice President of Consulting and Analytical Services. With more than 20 years of experience in the retail industry, he brings to his role a deep knowledge of all organizational functions, from supply chain management to loyalty marketing, as he helps retailers achieve long-term gains.

Prior to joining Precima, Miguel was general manager of shopper management and analytics at Sears Canada. His earlier retail experience includes senior positions with HBC Canada and Toys"R"Us. Miguel's insights on analytics and shopper management have appeared in Forbes magazine and many trade publications. He is frequently invited to speak at industry conferences.