Creating a Customer-Driven Organization
At Precima, we work closely with our partners to ensure that every strategy and tactic is aligned with the organization’s customer strategy. From resolving key business issues, to optimizing existing investments, to finding new opportunities for vendor collaboration, Precima ensures that every member of the team is working towards the same goal.
Corporate Objectives & Business Issues
Precima helps executives determine how the organization’s key business issues may be addressed through the analysis of customer data. We work collaboratively with our partners to strategically and logically sequence Customer Insight Projects to meet their deliverables, priorities and timeline requirements.
Merchandising
Precima works closely with category managers to optimize investments. Precima helps its partners:
- strategically set prices on the products that matter most to price-sensitive customers
- increase profitability of trade promotions by aligning tactics to key customer segments
- optimize assortment mix by market, and by store where necessary, to maximize share of wallet
Marketing
Precima ensures that every customer receives the right offers at the right time through the right channel. In addition to the development of an insight-driven marketing plan, Precima can provide its partners with turnkey execution of best-in-class direct marketing. Strategies and tactics are introduced in a structured test-and-learn process to enable best practice development and deployment across the enterprise.
Operations
Creating a more relevant customer experience is an integral component to any customer management strategy. Precima helps its partners match store layout and services to local customer needs and lifestyles, and defend against competitive store openings by focusing on what matters most to each store’s customers.
Vendor Collaboration
The development of a comprehensive Vendor Partnership Program is a key strategic and financial benefit of Customer-Centric Retailing. Precima helps its partners identify opportunities for vendor collaboration that will generate significant incremental revenue, while at the same time providing greater value to customers.