Our approach

Precima

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Create a strategic roadmap

Create a strategic roadmap

Understanding your priority shoppers better than ever – that’s a great goal. But first you need a strategy for translating rich insights into intelligence you can act upon.

Precima works with you to map out a customized, step-by-step plan for making your business more shopper-focused. We set benchmarks based on best practices. We develop milestones that reflect your long-term goals. And, most important, we help you build support, align responsibilities and manage change across your organization as you achieve true shopper-centricity.

Understand your shoppers using the deeper insights generated by Precima’s advanced analytics.

Optimize your strategies and tactics in every area of marketing, merchandising and retail operations.

Drive future growth by aligning internal teams as well as outside partners to meet the needs of your best shoppers.

Precima Insight™

Using our powerful desktop reporting tool, retailers have quickly put insights into action and increased profits by more than $50 million – and counting. Learn More