Adam Horowitz

General Manager

Adam recently joined Pecima to oversee all aspects of the Consumer Packaged Goods (CPG) Consulting Practice including Client Services and Analytic Services. The CPG team develops and implements customer-centric strategies with clients across North America leveraging Precima's robust shopper insight and data management capabilities.

He brings 15 years of experience in the CPG industry with roles at Loblaws, The Nielsen Company and most recently PepsiCo. Adam spent 11 years at PepsiCo Beverages Canada where he led national teams with Director roles in Sales Strategy, Loblaw Sales and Category Management.

Adam holds an MBA from the York University Schulich School of Business and a BA from the University of Western Ontario.