Working Successfully with Retailers for more than 15 Years

Precima is a leader in the development and execution of customer-centric retail strategies. For more than 15 years, we have helped retail and vendor partners leverage item-level data to increase sales and profitability by better meeting the needs of customers. With a large network of diverse talent, we offer your business unmatched capabilities and expertise.

Strategy & Analytics

Precima’s retail customer management experts provide consulting and analytics services to address key business issues and to support the activities of each retail function. With a proven approach to customer data analysis and robust segmentation capabilities, Precima helps its partners develop a comprehensive understanding of their customers’ needs and lifestyles.

Execution & Measurement

Precima works closely with its partners to ensure successful deployment of customer management across the enterprise. In addition to collaboratively developing annual customer plans and tactics, Precima provides a partner-specific suite of reporting tools that delivers actionable data-driven insights to managers when they need them, so they can make the best decisions for the business in a timely manner.

Data Management

Precima is able to provide its partners with secure and reliable management of item-level customer purchase data. This purchase data can be seamlessly integrated with other internal and external sources of data, including extensive profiles, lifestyle & life-stage and third party overlay data.