Are You Truly a Customer-Centric Retailer?

Watch these archived video clips of the DemandTec and Precima sponsored session that took place on Sunday, January 11th from 8:30 am to 10:00 am. Join more than 800 audience members as you learn the answers to these pressing questions, such as:

What does it mean to be a customer-centric retailer?
How do you translate customer insights into marketing and merchandising plans that you can profitably execute?
How do you ensure that you're building long-term customer loyalty?

The session introduced new research on the state of customer-centricity in the industry and presented two retailer case studies in an effort to help attending retailers self-assess their own customer-centricity efforts.

Marc Dietz
Vice President of Marketing
DemandTec

Marc introduces the session theme and speakers.

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Leslie Hand
Research Director
IDC Global Retail Insights

Leslie previews the results of a recent survey on the state of customer-centricity. Results highlighted suggest customer-centricity is a retail initiative that has firmly taken hold, is progressing well, and not surprisingly is more advanced among the industry’s higher performers.

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Brian Ross
General Manager
Precima

Brian provides additional commentary on the evolution and best practices of customer-centricity in the retail industry.

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Denise Darragh
Vice President of Marketing and Advertising
Rexall PharmaPlus

Denise presents several examples of how the drugstore chain uses customer segmentation to better target and promote to specific shoppers. In one case, the retailer was able to reallocate resources previously used to distribute flyers to unprofitable shoppers.

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Dan Moe
Vice President of Merchandising Operations and Pricing
Best Buy

Dan presents a summary of how Best Buy’s well-publicized customer-centricity program is being implemented and how it has already dramatically changed how the company approaches merchandising, pricing, and advertising.

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Questions and Answers

A brief question and answer period with all the speakers.

		Marc Dietz Vice President of Marketing DemandTec Marc introduces the session theme and speakers.
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		Leslie Hand Research Director IDC Global Retail Insights Leslie previews the results of a recent survey on the state of customer-centricity. Results highlighted suggest customer-centricity is a retail initiative that has firmly taken hold, is progressing well, and not surprisingly is more advanced among the industry’s higher performers.
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		Brian Ross General Manager Precima Brian provides additional commentary on the evolution and best practices of customer-centricity in the retail industry.
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		Denise Darragh Vice President of Marketing and Advertising Rexall PharmaPlus Denise presents several examples of how the drugstore chain uses customer segmentation to better target and promote to specific shoppers. In one case, the retailer was able to reallocate resources previously used to distribute flyers to unprofitable shoppers.
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		Dan Moe Vice President of Merchandising Operations and Pricing Best Buy Dan presents a summary of how Best Buy’s well-publicized customer-centricity program is being implemented and how it has already dramatically changed how the company approaches merchandising, pricing, and advertising.
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		Questions and Answers A brief question and answer period with all the speakers.