Executive Team
Miguel Pereira
Director, Consulting and Analytical Services
As Director of Consulting and Analytical Services for Precima, Miguel Pereira is responsible for managing the consulting engagements of the company, a full-service provider of customer management and analytical services for retailers and manufacturers.
Miguel has over 20 years experience working in the retail industry. His widespread knowledge of all functioning organizational divisions, from supply chain to loyalty marketing, helps Miguel deliver consistent results that drive long-term gains for clients.
Prior to joining Precima in 2007, Miguel was general manager/associate vice president of customer management and analytics at Sears Canada, leading a team responsible for customer strategy, marketing and merchandising analytics. Earlier retail experience included senior positions at HBC Canada and Toys R Us.
Miguel’s insights on analytics and retail customer management have appeared in numerous mainstream and trade publications including Forbes, RIS news and TradePromo magazine. He is a member of the Canadian Marketing Association (CMA) and has lectured at various industry conferences.
Miguel is a graduate of the University of Toronto where he earned a specialist degree in economics and management relations.