Executive Team
Wes Horvath
Vice President of Business Development
As Vice President of Business Development at Precima, Wes Horvath is responsible for developing a top-flight client base at the company, which is a full-service provider of customer management and analytical services for retailers and manufacturers. Wes focuses on identifying the best potential retail and consumer packaged goods partners and negotiating mutually beneficial relationships with them.
Wes is a results-focused leader whose 20-plus years in the field feature a comprehensive mix of sales, business development and new product development expertise. He joined Precima after serving as vice president for business development at Safeway Inc., North America’s second largest grocery chain. At Safeway, Wes led the development of a fuel purchase loyalty marketing program that rewarded shoppers with discounted gasoline based on grocery store purchases.
Wes is a member of the American Marketing Association. He is a graduate of Central Connecticut State University, New Britain, Connecticut.