Business Analyst, Customer Analytics
About the Opportunity
The Business Analyst will access, analyze and interpret customer transactional data on behalf of Precima clients to drive insights in support of business objectives such as marketing strategy development and execution, merchandising/category management plans and ad hoc strategic and tactical client issues.
The Business Analyst will access, analyze and interpret customer transactional data on behalf of Precima clients to drive insights in support of business objectives such as marketing strategy development and execution, merchandising/category management plans and ad hoc strategic and tactical client issues.
Responsibilities
- Create cross tabs and other summary statistics, customer data tables, verification and cleaning data,
producing accurate client reports and ensuring the quality of the data analysis produced. - Interpret, document and present/communicate analytical results to multiple business disciplines, providing
conclusions and recommendations based off customer-centric data. - Work in close collaboration with internal stakeholders, as well as external partners and suppliers to
leverage customer level and/or item level data. - Take analytical objectives and define data requirements. Extract, clean, and transform customer and
item-level data for purposes of statistical analysis and reporting. - Hands-on data extraction and reporting off customer database/datasets.
- Provide input into campaign test design for campaign measurement.
- Participate in special projects as required.
Qualifications
- Bachelor's degree (Business, Economics, Math/Statistics, or Science degree preferred but not required)
- Minimum of 1-2 years of directly related work experience in quantitative analysis, interpretation and
communication - Strong interpersonal skills including written and oral communication
- Computer Skills Advanced proficiency with Microsoft Excel (with an emphasis on advanced functions such
as pivot tables, macros, and lookups), PowerPoint, and Access (including the design and maintenance of
datasets/spreadsheets and applicable software programs) - Beginner/intermediate SAS knowledge to query and analyze customer database/datasets.
- Experience analyzing customer level and/or item level data.
- Experience within any of the following industries: retail, consumer packaged goods, banking, credit card,
consulting, loyalty programs/CRM, agencies that focus on direct or analytical services. - Strong understanding of database marketing practices, procedures and methodologies
- Ability to translate analytical results into clear written and verbal communication to internal/external
stakeholders. - Excellent ability to be part of multiple projects/initiatives of varying size and complexity, while
simultaneously meeting and exceeding deadlines in a diverse environment. - Strong interest in statistical techniques and the willingness to learn and champion methodologies for
customer analysis. - Proven ability to be creative in managing client relationships.
- Strong organizational skills.
- Self-motivated, ability to work independently.
Compensation and Benefits
Precima offers competitive wages and a comprehensive selection of benefit options.