Precima in Action: Customer-Centric Merchandising
The Challenge:
Optimize Marketing ROI
- A packaged goods manufacturer wanted to determine whether targeted offers would be able to generate profitable long-term
consumer behavior change for a seasonal product.
Precima’s Approach:
- Designed, produced and executed a direct mail promotion, with targeted offers, recipes and tips
- Consumers were targeted with relevant content based on needs & lifestyles as identified by Precima’s SolutionsSegmentation.
Precima Delivers Results:
- Providing relevant reasons to use the featured products generated a promotional sales lift
- Despite the seasonality of the product, small sales lifts were sustained well beyond the promotional period, indicating true behaviour change.
