Precima in Action: Trade Promotion Optimization
The Challenge:
Trade Promotion Optimization
- A grocery client wanted to quantify the effectiveness of current trade promotion investments to optimize future strategies
Precima’s Approach:
- Evaluated all in-store trade promotions, including discounts & bonus offers to determine sales lift performance
and profitability
Precima Delivers Results:
- Identified significant opportunities to maximize the return on trade promotion investments:
- Almost 40% of retail trade promotions were unprofitable representing over 60% of total trade promotion
spending
- Identified optimal offer structures and best practices for profitable promotions
- Worked with category managers to optimize trade promotions strategies and investments
