Precima in Action: Opportunity Identification
The Challenge:
Identify Top Opportunity Categories
- A regional US grocer wanted to determine which categories represented the biggest opportunity to drive increased share of wallet for key segments
Precima’s Approach:
- Precima calculated the share opportunity of each shopper across 750 categories by comparing the household’s existing spend to their potential spend
Precima Delivers Results:
- Precima identified the top opportunity categories (TOCs) by magnitude of opportunity
- The TOCs were subsequently deployed as enterprise-wide strategic priorities (with implications for both merchandising and operations)
- By narrowing the focus to TOCs, the retail client could capture 45% of the opportunity by focusing on the top
50 categories
