Client Case Studies
Opportunity Identification
Identifying strategies to increase share of wallet
Precima’s client wanted to find opportunities to increase share of wallet (SOW) with its existing client base. Precima identified 50 product categories for which increasing SOW would yield the most impact. Find out more.
Trade Promotion Optimization
Understanding the effectiveness of trade promotion investments
Precima discovered that almost 40% of a client’s retail trade promotions, representing over 60% of total trade promotion spending, were unprofitable. Find out more.
Customer-Centric Marketing
Understanding the impact of relevant messaging
Precima’s client wanted to understand whether targeted content would actually result in long-term behavior change. Through its structured test-and-learn process, Precima discovered that providing relevant reasons to use featured products generated a sustained sales lift. Find out more.